8. Google Digital Marketing & E-commerce Professional Certificate
Digital marketing and e-commerce are booming industries that offer a lot of potential for growth and creativity. Digital marketers use online tools and platforms to reach and engage customers. E-commerce specialists grow online sales and optimize customer experience.
If you want to learn how to market and sell products or services online, then this course is for you. The Google Digital Marketing & E-commerce Professional Certificate is a practical course that covers the fundamentals of digital marketing and e-commerce, such as:
- How to create and manage a website
- How to use SEO, SEM, and social media to drive traffic and conversions
- How to use Google Analytics, Google Ads, and Google Shopping to measure and optimize performance
- How to design and implement email marketing and content marketing campaigns
- How to use e-commerce platforms and tools to manage inventory, orders, payments, and shipping
- How to apply digital marketing and e-commerce strategies to real-world scenarios
This course is suitable for beginners, with no prior experience or degree required. It takes about 8 months to complete, with 10 hours of study per week. Upon completion, you will receive a certificate from Google that you can share on your resume and LinkedIn profile. You will also get access to career resources and job opportunities from Google and its partners.
